May 14, 2025
When I started in wealth management 23 years ago, my standard minimum new client investment was $100,000.
It seemed like a decent chunk of money for someone to invest.
Which, coming from my $5.25/hour job in college, it was.
Looking back, that seemed like a big leap from where I personally started.
But that’s the trap of success.
Yesterday’s breakthrough can become today’s ceiling.
And the only way to escape is to raise that ceiling.
Because what got you here won’t get you to the next level of growth.
Every time I got comfortable with a level of success, I had to decide:
Stay safe…
OR get uncomfortable and level up?
So we started raising the floor:
We went from a minimum requirement of $100k to $250k for new clients.
Then $500k.
Then $1M.
Then $5M.
Then $10M.
And now $25M.
Each jump took some faith.
Turning down “good new potential clients” that suddenly didn’t qualify for our new minimum felt insane at first.
My mind would scream:
“What if you never see a client this size again?”
“What if you’re not ready for the next level?”
“What if you’re aiming too high?”
But when you raise your standards (and your skill sets to match your new standards), the universe tends to meet them.
Somehow, someway, opportunities start showing up.
BUT…
You have to do the work first.
Each time we raised our minimum, we had to:
- Level up our skills
- Expand our knowledge
- Improve our service
- Build better systems
You can’t just declare “I only work with XYZ-level clients” and expect them to show up.
You have to become the kind of person/business that attracts and deserves that level of clients.
If you’re still playing at the same level in your business as you were 3 years ago…
Then I challenge you!
Get out of your comfort zone and reach for the stars.
It’s going to be uncomfortable and intimidating, yes.
That’s your “monkey brain” doing what it does best, dodging discomfort and fear.
Don’t listen to it.
You’re not in danger.
Sometimes the scariest decisions…
Are exactly what you need to break through to the next level.
To your ELEVATED success,
Chad
P.S. Hope y’all had a great Mother’s Day! Here’s a couple pics from our special day with moms!
Speaking of raising standards… I shared the full story of how we went from $100K to $10M+ clients (and all the mindset shifts it required) on The Bucket List Life podcast.
P.S. If you’re an entrepreneur with $25M or more in liquidity and want to make your money work even harder for you–set up a call with my team, and let’s explore new ways to make that happen.
