Oriya Hirschhorn serves as the Executive Assistant to Chad Willardson, providing high level support across the full scope of Chad’s responsibilities and businesses. With over 20 years of experience as an executive assistant, Oriya is the person who keeps everything organized, on schedule, and moving forward, enabling Chad to stay focused on the strategic work that drives each of his ventures.

Oriya brings a rare combination of operational precision and personal investment in the people she supports. She has built her career around helping high performing entrepreneurs execute at the highest level, managing complex calendars, coordinating across teams and stakeholders, and ensuring that no detail is missed across competing priorities.

Before her career in executive support, Oriya spent 10 years at a private college prep school, reflecting her deep commitment to education and personal development. Raised by immigrants, she is the first in her family to earn a college degree, a distinction that continues to fuel her drive and dedication.

Oriya is from Southern California and enjoys life in Tustin, California with her husband and three kids. In her downtime, she is often found lost in a good book or channeling her inner Marie Kondo, organizing around the house.